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• Sales Rank: #5922469 in Books
• Published on: 2010-09-04
• Released on: 2010-09-04
• Original language: Spanish
• Number of items: 1
• Dimensions: 8.27" h x 1.59" w x 5.91" l,
• Binding: Paperback
• 704 pages

Most helpful customer reviews

1 of 2 people found the following review helpful.
Algoritmos Fundamentales
By Chelocarbonerouy
Simplemente decir que es la biblia del programador en su version en español.
Una obra maestra que no puede faltar en tu biblioteca.

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[I638.Ebook] Ebook Fixed Income Analysis Workbook (CFA Institute Investment Series), by Jerald E. Pinto, Barbara S. Petitt, Wendy L. Pirie

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Fixed Income Analysis Workbook helps busy professionals better understand and apply the concepts and methodologies essential to fixed income portfolio management. A companion to the Fixed Income Analysis text, this helpful workbook offers learning objectives, chapter summaries, and practice problems that reinforce the practitioner-oriented material to give readers the confidence they need before applying these concepts to real cases. Readers will test their understanding of the metrics, methods, and mechanics associated with fixed income portfolios, and make use of the tools and techniques described in the text.

• Work topic-specific practice problems to facilitate intuitive understanding
• Review each topic quickly using clear chapter summaries
• Understand each chapter's objective to avoid missing key information
• Practice important methods and techniques before applying them in the real world

For a more solid understanding of fixed income portfolio management, Fixed Income Analysis Workbook is a complete, practical resource.

• Sales Rank: #74695 in Books
• Published on: 2015-02-02
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x .52" w x 7.00" l, .77 pounds
• Binding: Paperback
• 192 pages

From the Back Cover

THE THOROUGHLY REVISED AND UPDATED THIRD EDITION OF THE COMPANION WORKBOOK TO FIXED INCOME ANALYSIS

Now in its third edition, the Fixed Income Analysis Workbook offers a range of practical information and exercises that will enhance your understanding of the tools, strategies, and techniques associated with fixed-income portfolio management. Edited by financial experts Barbara S. Petitt, Jerald E. Pinto, and Wendy L. Pirie, and written by a team of knowledgeable contributors, this hands-on resource helps busy professionals and those new to the discipline apply the concepts and methodologies that are essential for mastery.

The Workbook is an accessible guide for understanding the metrics, methods, and mechanics as applied in the competitive world of fixed-income analysis. It also provides a stress-free way to practice the tools and techniques described in the companion text. The Fixed Income Analysis Workbook includes information and exercises to help you:

• Work real-world problems associated with fixed-income risk and return
• Review the fundamentals of asset-backed securities
• Comprehend the principles of credit analysis
• Understand the arbitrage-free valuation framework
• Practice important methods and techniques before applying them in actual situations

For anyone who wants a more solid understanding of fixed-income portfolio management, the Fixed Income Analysis Workbook is a comprehensive and practical resource.

About the Author

BARBARA S. PETITT, PHD, CFA, is Director, Curriculum Projects, EMEA, in the Education Division at CFA Institute. She holds a master's in management from EDHEC Business School as well as a master's in research and a PhD in finance from the University of Grenoble. She is a member of CFA Institute and CFA Society of the UK.

JERALD E. PINTO, PHD, CFA, has been at CFA Institute since 2002 as Visiting Scholar, Vice President, and now Director, Curriculum Projects, in the Education Division for the CFA and CIPM programs. He holds an MBA from Baruch College and a PhD in finance from the Stern School and is a member of CFA Virginia.

WENDY L. PIRIE, PHD, CFA, is Director, Curriculum Projects, in the Education Division at CFA Institute. She holds a PhD in accounting and finance from Queen's University at Kingston, Ontario, and MBAs from the Universities of Toronto and Calgary. She is a member of CFA Institute, New York Society of Security Analysts, and CFA Society of Chicago.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Excellent!!
By Dizzle
I don't generally give reviews but since I kept getting the request to write a review for this book I decided to write one anyways. This is one of the best fixed income textbooks out there. It is very comprehensive yet written in lucid English making it accessible to a wider audience (It is written at the introductory to intermediate level so most people should find it useful....but you may have to look elsewhere if you are looking for more advanced stuffs or if you are into the dark arts of finance). I use it from time to time to refresh and also as a reference in my personal research work. If you are interested in fixed income, definitely give it a go!!!

0 of 0 people found the following review helpful.
Five Stars
By Miguel V.
Great and very comprehensive

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[B543.Ebook] Free Ebook The Devil's Gavel: A Revenge Political Thriller, by James Boldt

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Lobbyist Rick Ray had insulated himself from normal human feelings and emotions, but the night the Speaker of The House yanked his year-long project off the final consideration calendar he was in a foreign place where unelected political operatives don't talk of or develop get-even plans. Rick craved revenge, and a woman twice his age was going to help him for her own decades-old reason. The unlikely duo will either emerge in control or be crushed by the might of the Speaker. Love, money, votes and cyber security all blend in James Boldt's second Seattle area political revenge thriller, The Devil's Gavel.

• Sales Rank: #1704302 in eBooks
• Published on: 2015-02-12
• Released on: 2015-02-12
• Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
excellent read
By Mike Berriochoa
Jim Boldt has crafted a novel that only a lobbiest could write. It is witty, clever and full of inside information that makes politics so fascinating. The characters are real and the dialogue effective. It is a giant leap beyond his first effort and I can't wait to read his next one.

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[J432.Ebook] Ebook Free Building Global Biobrands: Taking Biotechnology to Market, by Francoise Simon, Philip Kotler

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From medicine and defense to food and cosmetics, biotechnological breakthroughs are creating huge new global market opportunities as well as unprecedented challenges. Companies from mega-pharmaceuticals to infotech giants and biotech start-ups must radically rethink their business models. In the first book on the business of biotechnology, Françoise Simon and Philip Kotler combine their biotechnology and marketing ex-pertise to show managers how to innovate with bionetworks, win customers with biobrands, and create sustainable advantage worldwide.

Simon and Kotler explain in clear nontechnical prose how innovation in the new biosector will be driven by a web of cross-industry collaborations, and in particular by three transforming forces: information technology, consumerism, and systems biology. With timely industry cases, the authors demonstrate that by capitalizing on these forces, companies from Hitachi and Siemens to Amgen and Pfizer could become the biotech leaders of the coming decades.

The chapters on building and sustaining biobrands are the centerpiece of this indispensable book. Simon and Kotler present a powerful framework that will enable any manager to redefine and transform traditional models into a new branding paradigm: the global "targeted" model as an alternative to the global "mass market" model. The authors illustrate how each of these models has proven successful in launching such blockbuster drugs as Viagra, Lipitor, Rituxan, and Gleevec.

Relevant to all industries impacted by biotechnology from consumer goods to industrial products, Building Global Biobrands is essential reading for every manager, marketer, analyst, and consultant who must understand the Biotech Century.

• Sales Rank: #1536281 in Books
• Published on: 2009-04-27
• Released on: 2009-04-27
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .90" w x 6.00" l, 1.14 pounds
• Binding: Paperback
• 352 pages

From Publishers Weekly
If you're intimidated by a book that has "single nucleotide polymorphism" in its glossary, perhaps this isn't for you. But if you can get past the occasionally dense material and have at least a passing interest in the exploding sector of biotechnology, this guide really is a wonder. Professors and marketing strategists Simon and Kotler have compiled an overview of biotech that's both readable and incredibly detailed. Seamlessly switching between observations on innovating, branding and acquiring global reach, the authors display a knowledge of the subject that's almost unreal. And while advances like gene therapy and nanotechnology may sound futuristic, the future is in many cases already here-and accounting for possibly "a third of world GDP," the authors note. The writing is sprightly, the structure well-reasoned. There isn't much moral rumination on the issues that trouble so many, such as cloning and the genetic engineering of food. But as an overview of a sector that's becoming more and more critical to the American economy, it's difficult to imagine anything more comprehensive.
Copyright 2003 Reed Business Information, Inc.

From Booklist
Simon and Kotler, distinguished academics, combine their expertise to address the business of biotechnology at three levels--innovation, marketing models, and global strategies. They draw on their consulting experiences as well as research on the global scope of bioscience conducted in the Americas, Europe, and Asia with 300 corporate, R&D, and marketing executives in companies of all sizes. The authors set out to show managers how companies can innovate with bionetworks, win customers with biobrands, and create sustainable advantage worldwide. Among the authors' conclusions are the need to integrate information technology, systems biology, and consumerism; the reality that drug access and price have become lightning rods of consumer and legislator criticism and are a top strategic issue for the biosector; and the fact timing is a key success factor in biopricing. With revolutionary breakthroughs in biotechnology occurring in every sector, from medicine and defense to food and cosmetics, the authors provide a valuable roadmap for growth in the twenty-first century, destined to be called the biotech era. Mary Whaley
Copyright © American Library Association. All rights reserved

Review
Bernard Poussot President, Wyeth Pharmaceuticals "Building Global Biobrands" tells the fascinating story of the biosector, its promises, and its daunting challenges. Global by necessity, biobrands require unprecedented resources and approaches to emerge and last. A must-read for anyone who wants to understand the Biotech Century.

G. Steven Burrill CEO, Burrill & Company Lots of books have been written about the business of biotech, but few have been written about marketing and brands in the biopharma sector. This is a jewel. Simon and Kotler are timely, insightful, and readable. Enjoy.

George Morrow Executive Vice President, Worldwide Sales and Marketing, Amgen The essence of branding biopharma products is telling well the story of the match between product performance and customer needs. Simon and Kotler have provided a feast of examples of the branding strategies deployed with biopharma products. Their book will be a valuable reference for all students of branding.

Samuel Broder, M.D. Chief Medical Officer, Celera, and former Director, National Cancer Institute Simon and Kotler have put together an extremely useful analysis of how innovation in the biosector is harnessed for success in the market.

William A. Haseltine, Ph.D Chairman and Chief Executive Officer, Human Genome Sciences "Building Global Biobrands" is a thoughtful and original analysis of present and future trends in this exciting industry. It is a must-read for those in the biopharma business and for the general reader seeking insight about the most important technology in the twenty-first century.

James C. Mullen Chairman and CEO, Biogen, Inc. This book offers new thinking on the strategic challenges of biotech companies trying to build brands while navigating regulatory mine fields and rapid advances in biology and medical technology.

Thomas Ebeling Chief Executive Officer, Novartis Pharmaceuticals "Building Global Biobrands" provides important insights into the marketing of innovative medicines today, especially those with potentially lifesaving benefits. The authors explore the strategy for marketing breakthrough drugs and shed light on harnessing the power of activist patients and the escalating influence of the Internet.

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0 of 0 people found the following review helpful.
Well-written, but no longer timely.
By Stephen Rustad
Building Global Biobrands is a snapshot of a group of companies written at a time when the biotech industry was coalescing into a recognizable market sector. Today. (2014) it should be read more for its historical perspective than as a useful or insightful "how-to" guide. As is often the case with niche markets (especially in technology), self-defined experts in the sector tend to see their experiences as unique, and their knowledge esoteric, when in fact the marketing principles and tools they discuss are common to many - if not most - market segments.

5 of 6 people found the following review helpful.
A COMPREHENSIVE VIEW OF BIOTECH AND PHARMACEUTICAL MARKETING
By Marcel Frenkel, MD, MBA, Editor, The Journal of Medical Practice Management
This is a very smart book: it is valuable for professionals in all aspects of health care who seek an insight into the global pricing and marketing of medical therapies.
Though not biological scientists, Simon and Kotler impart their treatise with a savvy academic outlook blended with lessons learned in the consulting arena. The authors show an amazing scholarship. They combine knowledge derived from personal acquaintance with key players in the biotechnology and classical pharmaceutical industry with an understanding of the medical applications and implications of drug therapies to weave a rich tapestry of a very complex topic.
Their view ranges from:
· a discussion of the history, politics and costs of biotechnologic research;
· the pricing of new drugs to allow both access and cost recovery (Novartis' introduction of GleevecR);
· the evolution of Big Pharmas' ( e.g. Pfizer, Merck) alliances with smaller bio-tech firms to find innovative therapies,
to the techniques used to maintain brand franchises as patent protection is lost. (Over-the-counter Advil remains a viable brand.)
They are able to keep readers' interest high by providing concise and lively vignettes of many developments in the history of drug introduction and marketing. Among these, they cite:
· Pfizer's promotion of late-entrant LipitorR to become the victor in the statin "races";
· Johnson & Johnson's brilliant recall of TylenolR following deaths due to product tampering and its ability to maintain the brand's prominence for over 30 years; and
· Pfizer's consumer-driven shaping of the market for ViagraR by creating erectile dysfunction as a new clinical entity.
The future appears to be in the realm of biotechnology with strong BigPharma participation. Whatever the new environment, the basic principles of marketing described in this volume will hold true.

0 of 0 people found the following review helpful.
Business Planning Tool
By Anne Camille Talley
Take note, anyone who needs a source for business planning assumptions in any part of the health care sector. This is a well researched and nuanced view of where health care markets are headed in the wake of well-described innovations and synergies in biotech, pharma, diagnostics, devices, and IT.
Students, investors and professionals preparing business plans ought to start with this book and keep it handy. It shows how branding and bio/technology will meet up with patients' and doctors' increasing demands for evidence-based marketing. We can all then design our own ways to innovate and compete in a health care world that Simon and Kotler show will be vastly different from today in complexity, efficacy and types of treatments and marketing methods.
Well indexed, and with notes and a highly readable glossary for reference, as a market forecaster I expect to be reaching for this book on my credenza for at least 5 years. Whether you ultimately agree or not with the specific predictions, we all need to think hard about what they are saying. Your competitors certainly will be studying this book.

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Building Global Biobrands: Taking Biotechnology to Market, by Francoise Simon, Philip Kotler PDF
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Food Medication Interactions

• Sales Rank: #446137 in Books
• Published on: 2006-02
• Original language: English
• Number of items: 1
• Dimensions: 5.00" h x 6.00" w x 1.25" l,
• Binding: Spiral-bound
• 466 pages

Most helpful customer reviews

10 of 10 people found the following review helpful.
Awesome Pocket Book Guide - Great for those in Dietetics
By S. Bi
I'm currently a Dietetic Intern. This book has been, and still is, a useful pocket book guide that I use everyday for my internship. The book has almost all the medications that I currently deal with in my clinical rotation. The type of information that this book gives are as follows:

1. Alternative Name(s)
2. The drug's affect
3. Diet (with our without food), what foods to avoid with the med (ie. grapefruit)
4. Oral/GI affects
5. S/Conds
6. Affects on Pregnancy
7. Blood/Serum affects
8. Urinary affects
9. What to monitor
10. Ways to be adminstered (the drug)
11. and more

Additionally, the book provides (what I find to be very useful) are Lab Values, their normal ranges, and reasons why they might be elevated or below normal limits.

There is more within this pocket guide.

The only thing I don't like is that it says "Pocket Guide"; it's not really that small, it's quite big. Don't expect it to fit in your pant pocket. It will fit in your lab coat pocket, but it's quite still big. I suggest to carry it with your binder. Just don't misplace it; I've done it many times already on the different hospital floors.

I highly recommend this food and drug medication guide -- especially those in the dietetics profession.

5 of 5 people found the following review helpful.
Very helpful for anyone taking prescription meds
By Robin B. Dahm
I purchased this book because it's a standard reference book for us dietitians. Even so, my family and friends also use this book to research their current prescription medications. The information is easy to follow, even if you're not a healthcare professional. The back of the book contains additional handy reference pages, such as the normal ranges for many blood tests and common causes for out-of-range test results; dietary sources of vitamins, minerals, oxalates, and phytic acid (especially important for people with certain chronic illnesses to know); and a list of meds that are affected by grapefruit. I feel this book can be very helpful for people who need to cope with chronic illness(es) that require dietary adjustments and/or multiple prescription medications.

1 of 1 people found the following review helpful.
Extremely Helpful Guide
By Maya
This is more of a guide book that fits quite nicely in your lab coat pocket. As nutrient and medications are explained, there are many more advantages such as references to specific lab values and thier normal limits, nutrient and micronutrient food sources, height-weight tables, ideal body weight calculations and more. A must for any health professional not directly working with medications.

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• Published on: 1605
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